Poetry for Marketing Purposes
The importance of engaging with your customers is without doubt. If a customer cannot identify with a company, and share the same values, they will soon lose interest and take their custom elsewhere.
But no one said that engaging has to always take the same form. Engaging doesn’t have to be ‘liking’ and ‘sharing’ on Facebook. In fact, usually, it’s the novel ideas that stand out and attract first time customers as well as cement the relationship with existing customers.
With this in mind, I was delighted to work on a limerick for one of my clients, to help promote a product launch in a fun and quirky way. Rather than limiting itself to a press release and social media announcement, Bambino&i, a new and innovative company that provides online baby massage courses, thought a limerick to coincide with National Limerick Day, would add extra oomph to its message.
And here’s the limerick:
There was once a little boy
Going nappy-less gave him much joy
His legs loved to thrash
There was no nappy rash
It was more fun than playing with a toy
Baby experts say going nappy-less is relieving
Of symptoms like eczema and teething
Baby can freely move
And the air it can soothe
Letting skin on the bum do some breathing
But that left a problem for dad and mum
For the little boy had a tickly tum
Without a nappy
The boy was wee-happy
And baby massage had a messy outcome
But luckily Bumbino saved the day
A hero product that keeps mess at bay
A bib for the botty
A prelude to the potty
And the little boy got nappy-less play
The Bumbino is unique, something new
Made of towelling that’s soft, absorbent bamboo
And with a waterproof lining
It won’t leave you whining
Over little accidents comprising wee and poo!
If you think a poem would work for your business, perhaps you have an important calendar event on the horizon, or a new product launch, then please do get in touch.