PORTFOLIO
Here are just a few examples of my work. Take a look at my Services page to see what else I can do for your business.
BROCHURES
This company wanted a glossy, coffee-table tomb, written to showcase its portfolio of luxury hotels. Writing about these glamorous hotels wasn't difficult, but each one of over 60 hotels in the collection required its own unique selling point. The added challenge was keeping the copy clear and precise, since it was to be translated into a number of languages for overseas markets.
ARTICLES
This professional services firm wanted a series of articles to be written for a newspaper, highlighting the expertise of its departments. Using long, technical copy, I edited and produced 400 word pieces that were easy for customers to understand. The firm received several telephone enquiries following the articles.
WEBSITE & SOCIAL MEDIA
This client wanted to raise brand awareness. We worked together to develop a strategic marketing plan, which included a website refresh, product descriptions, SEO work, timely social media activity on Facebook and Twitter and a regular blog. Following initial activity, the client’s social media following increased, and the company's Google ranking increased from non-existent to page 3.
